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Project Overview

Logo & Branding, Package Design
Brand Collateral

The Client

Peekaboo Stroller Mirror

Brand & Product Launch - Winter 2023

The Assignment - Logo & Branding

The Assignment - Logo & Branding

Peekaboo Stroller Mirror owner and founder, Courtney Williams, reached out to Sleepy Panther Design Co in need of cute and clever logo & branding for her new product, an adjustable stroller mirror that enhances walks for moms and their babies.

Courtney gave direction on desired brand colors, requesting trendy muted/warm pastels, and provided rough sketches of logos that I used for inspiration to design a series of logo options. She wanted to be sure to include the bear ears from the stroller mirror design in the logo. Since the product relates to strolling, walking & moving, I wanted the logo to give the feel that it's strolling along in motion.

Round 1 Logo Options


Round 2 Logo Options

color options_StrollerMirror.jpg

Final Logos & Branding

Peekaboo Brand Collateral

Brand Collateral includes all media used to promote a brand and support the sales and marketing of a product or service. This is why strong and consistent branding is important so that a brand can be recognized across multiple platforms and media formats. 

I was able to provide the Peekaboo Stroller Brand with a wide array of brand collateral to elevate the brand from concept to reality including: 

Package Design


Packaged product in store

Rough Sketch

Final package design

More Brand Collateral

Banner design - Business cards - Event signage - Flyers - Graphics for apparel - Graphics for social media & web​


I shot and edited a video for the Peekaboo Stroller Mirror Website and launch.

(Catch the animated logo at the end!)

The Takeaway

Courtney Williams of Peekaboo Stroller Mirror gave me the opportunity to develop a visual identity for her budding brand to help set it on a path for success. My work with Peekaboo has been the most extensive amount of work I've done within one brand to date.  I've enjoyed working with Courtney and creating the business's brand elements, both the digital and physical collateral, as she prepared for her brand and website launch and event expos and markets. 

It's been exciting to see the success of the company, to watch as it grows and to be part of the process.

Peekaboo Stroller Mirror can now be found online and at Walmart!

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