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Project Overview

Web Graphics, Brand Update, Signage, Package Design

The Client

Sexy Pizza
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Website Re-launch: October 2023

The Assignment

Sexy Pizza of Denver, Colorado gave me the task of creating new funky, fun and informative graphics for their latest website and brand update. I worked alongside web designer Cristin Colvin to give the website a fresh look.

Beyond the website, I used the new graphics for other brand collateral such as social media images, window art, in-store menu boards, outdoor sandwich boards, pizza boxes, napkin dispensers and posters.

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Brand Update

To keep everyone on the same page, I created an updated brand guide including brand logos, colors, fonts, and other visual elements to be used for any marketing collateral.

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Site Update

The graphics needed for the website update included hero banners, illustrated menu and forest characters, location icons representing each of the four Denver stores and a few other representative graphics.

Beyond the website, I used the new graphics for other brand collateral such as social media images, window art, in-store menu boards, outdoor sandwich boards, pizza boxes, napkin dispensers and posters.

Web Banners & Instagram Images
Illustrated Menu Characters
Illustrated Forest Characters
Location Icons - The Process
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I used the new illustrated elements to create brand collateral.

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Window Art at Sexy Pizza Uptown location

A Fun bit of Backstory

I originally worked with Sexy Pizza as an in-store menu board artist while I was living in Denver years ago (circa 2017) and my original drawing of the robot lady was a happy accident. I was using a pink paint marker on a Sexy Pizza menu board and the marker ink overflowed while I was drawing the eyes so, I just filled them in with the pink color, creating a sci-fi inspired artistic variation of this Sexy Pizza logo. Fast forward to 2023, Nicole Marquez, a former supervisor at non-profit Denver Open Media and current Sexy Pizza Marketing Manager, reached out to see if I would be interested in creating graphics for Sexy Pizza. Since its creation, I thought the robot lady would be an awesome graphic and lo and behold, years later I was assigned to make this graphic come to fruition! This was too fun and was very much a full circle moment in my career.

Sexy Pizza Logo

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